CYCLE TRADER MOBILE UPDATE
Cycle Trader is the leading online market place and digital marketing products for motorcycles and motorcycle dealers.
Client Request
Clear Product Discovery: Ensuring users can quickly and easily find the products or content they are looking for through intuitive search tools, filters, and clear categorization. The experience should minimize effort and time to discover relevant options.
Visually Engaging Experience: Creating an aesthetically appealing interface using high-quality imagery, clean typography, and thoughtful use of color and layout. The design should draw attention to key content while enhancing user satisfaction and retention.
Easy Navigation: Designing a logical and intuitive navigation structure that allows users to move seamlessly through the platform. This includes clear menus, consistent pathways, and easily accessible calls-to-action (CTAs) to guide the user journey efficiently.
My Approach
The hero search section allows users to filter motorcycles by key criteria, enabling fast discovery.
High-quality imagery paired with minimalistic design creates an appealing and modern experience.
Top and footer navigation simplifies access to primary and secondary user flows.
SITE MAP
CREATING STRUCTURE
This site map, informed by surveys and interviews, organizationally depicts the three key task streams that the high fidelity prototype would focus on: Search, Lead Creation (Call, Email, Text), and Listing Creation. The site map provides a framework, along with the user insight collected thus far, will guide design decisions moving forward.
WIREFRAMES
VISUALIZING A USER-CENTRIC EXPERIENCE
Wire framing allowed me to explore design patterns common among apps in the competitive landscape, helping me understand which needed to carry over into Cycle Trader to ensure familiarity. This also helped identify screen types that could serve multiple functions, as well as swiping/touch gestures that would likely be the most intuitive.
DESIGN SYSTEM
VISUALIZING A USER-CENTRIC EXPERIENCE
Wire framing allowed me to explore design patterns common among apps in the competitive landscape, helping me understand which needed to carry over into Cycle Trader to ensure familiarity. This also helped identify screen types that could serve multiple functions, as well as swiping/touch gestures that would likely be the most intuitive.